Recent Articles

Black Friday Facebook Campaigns

Strategies to engage audience
By: Brian Gonzales | November 23, 2011
If you are like me, I can't wait to see the door-buster ads for Black Friday. Seriously... I go to Mom and Dad's house for some Thanksgiving goodness, greet the family then head to the living room to find the gigantic [...]

Social Know on the Go: Why it's awesome for brands and businesses

By: Taylor Canoso | November 21, 2011
Anyone could tell you that social networks are more than just taking over the world of mass communication---They are becoming evidently hard to live without. Over 7 billion people around the world are accessing at  [...]
Social Media

Gaining Knowledge through Social Media

Let social networks, your followers, and trending topics teach you a bit about the world of social marketing
By: Taylor Canoso | October 23, 2011
Establishing an excellent Twitter campaign is more than just a few followers and "retweets." It's about creating a broad web of interlaced companies and people who are connected. Instead of maintaining in the internal [...]
Search Engine Optimization

Keyword Richness in Search Engine Optimization

How to maximize your ultimate SEO with a few helpful tools that are easy and convenient to use!
By: Taylor Canoso | October 19, 2011
Searching is without a doubt the most frequently performed activity on the web. People all over the world are constantly searching for products, information, people, etc. Whether or not the motivation of the searcher  [...]
Brand Apps

Brand Apps

Development Applications
By: Brian Gonzales | October 13, 2011
Pairodime Productions, the parent company of Sole Position, has recently launched a new set of software tools called Brand Apps aimed to help brands extend their public reach through a set of really cool software appl [...]

Add More SEO Opportunities with Google's AdWords

Get Optimized, Get Noticed, Get your Presence on the Web!
By: Taylor Canoso | October 10, 2011
You've created a site for your brand. You've spent so much time and effort in the layout, design, and navigation. Everything looks great and you're extremely pleased with your brand's page and have high hopes for what [...]

Facebook Engagement with Sweepstakes

Learning from Microsoft's Social Facebook Campaign
By: Brian Gonzales | April 19, 2011
Have you seen this? Microsoft's Big Box of Awesomeness is one of the best designed Facebook social engagement campaigns that I have come across. Its not the the fact that they it is the most complex - in fact it is v [...]

Ensuring Email Campaign Deliverability

Using SPF and DKIM Records
By: Brian Gonzales | December 15, 2010
Email delivery is complex. Trust me... this is why you hire people like us to help you send out your next email campaign. We get it. We understand what it means to have multipart bounce ids and things like SPF records [...]

Business Use "Check-ins" and "Mayors" to Gain Venue Traffic

FourSquare is overpowering the Facebook check-in; Businesses take advantage of this tool!
By: Taylor Canoso | October 14, 2010
Facebook and Twitter are social media platforms that allow users and followers to communicate, inform, and be informed. Many businesses are finding it beneficial to use these networks as a way to gain traffic and atte [...]

Facebook overtakes Google

Most visited site on the web
By: Michael Gonzales | March 17, 2010
If you need proof of the importance of Social Media in your online strategy then here it is - Facebook was the most visited site on the web in the US for the week ending March 13th, 2010. To put that little fact into  [...]

sole [sohl]
- adjective

1. being the only one of the kind; unique; unsurpassed; matchless.

po si tion [puh-zish-uhn]
- noun

1. condition with reference to place; location; situation.

Mission Statement

To help your business increase its bottom line by applying proven and cutting edge strategies that transform your online image into a sales-driven marketing tool.

All Material © 2010
Sole Position Marketing

A Pairodime Production
Portland, OR