You've created a site for your brand. You've spent so much time and effort in the layout, design, and navigation. Everything looks great and you're extremely pleased with your brand's page and have high hopes for what will come of your followers on the site. Your word-of-mouth traffic might be great, meaning you have been able to reach out to the local community, create posts, engagement, and incentive for your site's traffic. However, you're probably going to come to a wall soon. There's only so much your followers can create within the local network. Only so many links can be shared and "liked". So what comes next, you ask? You're about to go hard with Google Analytics and AdWords tools. Your online advertisement is huge. In order to set an impression on internet users, you must have all the right appeal, outreach, and consistency that all the other big brands and their repetitive ads have. Now you're probably thinking, well, we don't all have the same budget as Nike or iTunes. Trust me, I don't either. But I have come to realize that any site where a brand is trying to be promoted can only have so much impact without ads and link building.

Google AdWords is every link builder's dream. Site owner's can easily create keyword building and ads by setting up different campaigns that raise your site's chance of being discovered

by a fellow searcher. When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

Now what about that budget? You decide what you want to spend. Every time you create a campaign, you must include what your daily budget is, meaning that if you are charged for a pay-per-click via Google, you will never be charged more than you want to be. When you have included all your campaigns, you can see what your monthly budget will end up being. What better way to control your pocket!

The AdWords' Keyword Tool is one of its best features within the whole realm of social media strategizing. You choose the keywords that best match to the content of your site, and up comes a screen that shows you how often those keywords are being searched (incentive), how many people are using those keywords for their site (global AND monthly competition), and each keyword idea even takes you to the google search page where you can discover who is using these keywords so you know if those keywords are appropriate for your site (comparison).

I recently started up a fan page for a band that I was helping promote. I began by using all the free apps and services that Facebook and FanBridge offer, but came to a bump when I realized that the monthly newsletter, audio download incentive, and copy and paste sharing was eventually no longer having an effect after about a month or so. When I turned to pay-per-click advertising, like GoogleAds, there was a jump in the site's traffic and the analytics showed that the traffic wasn't just local engagement anymore. I was actually receiving impressions and response from users outside of the local community.

I highly recommend checking out the pay-per-click service. Even if you don't want to go through the hassle of setting up your link-building and keyword optimization, there are plenty of people and businesses that would love to work with you to make this happen. Check it out!