In the world of Marketing you hear a lot of jargon from people that can often complicate things more than help, but at the end of the day - if you are not up to par on your Marketing Acronyms then you will probably miscommunicate with other marketers or worse loose a client because you could not talk the talk. I searched the web and gathered as many Acronyms associated to Marketing as possible.
TRADITIONAL MARKETING
B2B- Business to Business: trade between businesses rather then between business and consumers.
B2C- Business to Consumer: businesses selling products or services to end-user consumers.
CRM- Customer Relationship Management: improving interaction with customers through better understanding with the goal of increasing customer satisfaction and loyalty.(increasing profits)
ROI- Return on Investment: What profit is made after advertising and other costs are subtracted. It measures how successful a marketing campaign is when looking at returns on money spent.
USP- Unique Selling Proposition: The reason people should by form you and not your competition. The unique benefits you offer compared to others.
INTERNET MARKETING
SEM: Search Engine Marketing: Similar to SEO. Used to emphasize that generating quality traffic is of greater importance then simply obtaining higher ranking.
SEO: Search Engine Optimization: Process of optimizing web pages to reach higher rankings in search results of search engines. the goal is to attract more visitors!
SEP- Search Engine Positioning: getting your page listed on the search engine results page. Similar to SEO.
SERP- Search Engine Results page: the page of listings displayed upon completion of a search at a search engine.
SE- Search Engine: A searchable database of pages on the web. Different then an index like "Yahoo" in that pages are not reviewed by a human editor before inclusion.
PAY PER CLICK MARKETING
CPC- Cost Per Click: Cost to an advertiser for each click on a promotional link by a site visitor or newsletter reader. (also used to describe advertising employing this model)
CPL- Cost Per Lead: Advertising cost to obtain each new lead.
CPM- Cost Per Thousand: The cost charged per thousand impression showings of an ad. ("M"- is the roman numeral for 1,000) Whilst websites sell ad impressions in groups of 1000, with newsletters the number of subscribers determines the price. (also used to describe advertising employing this model)
CR- Conversion Rate/Ratio: The percentages of respondents to an ad, or readers of a sales message that complete the action desired: example- making a purchase, subscribing to a newsletter.
CPA- Cost Per Action: Cost to an advertiser for each visitor that takes action in reaction to an ad, examples include: subscribing to an ezine, request a free trial, or making purchases. (also used to describe advertising employing this model)
CPS- Cost Per Sale: Advertising costs divided by sales generated to determin the cost to make each sale. (the commission payable for each sale generated by an affiliate)
CTR- Click Through Rate/Ratio: Percentage of website visitors who click on particular link. A way to measure response to ad or sales message.
PPA- Pay Per Action: Affiliate commissions where a set amount is paid for generating a specific action. Examples: taking a free trial, subscribing to something.
PPI- Pay Per Impression: when an advertiser pays for each individual showing of their advertisement. (banner ad)
PPL- Pay Per Lead: when a commission is paid to an affiliate for each individual sales lead generated. A "lead" is described as someone signing up for a free trial, or requesting more information.
PPC- Pay Per Click: When affiliate is paid a set amount for each link clicked on by a consumer.
PPCSE- Pay Per Click Search Engine: Search engine where results are composed of advertisers who pay a fee for each click on their listing. Using a bidding system, the advertiser willing to pay the most ranks highest.
PPS- Pay Per Sale: when a commission is paid for each sale generated by an affiliate. The commission is usually a percentage of the sale, but sometimes it is a fixed amount.
RON- Run Of Network: where ads (usually CPM- cost per 1,000 banners ) are rotated across the pages of entire network of sites owned by a company, or specific advertising network. Cheaper then having the ad appear on selected sites.
ROS- Run Of Site: when ads are rotated across the page of a certain site. Cheaper then having the ad appear only on certain pages.
GOOGLE SPECIFIC
TBPR - Tool Bar Page Rank is a method of checking current public Google Page Rank for a specific page on the web. Be aware that this number (1-10) is a measure of value according to the most recent release of Google's algorithm and is subject to change.
PR - An assessed value according to Google for a specific web page, based on a scale of 1 - 10. You can find out this measure of value by downloading the Free Google Toolbar that can be attached to any Firefox or Internet Explorer web browser tool set.
BL - Back Links are an assessment of hypertext links to a specific web page from other web pages on the internet. In the past, you could check the back links for a webpage and it would show you all the web pages that linked to that particular page. Today the back link results from Google are merely a sample of links pointing back to that specific page - so take the given value with a grain of salt.
LINK SPECIFIC
FFA- Free for all Links: web pages that let anyone add a link back to there own website in exchange for accepting a promotional message from FFA page owner.
PFI- Pay For Inclusion: Paying to have a web pages included in a search engine's database and regularly updated.
COMPUTER SPECIFIC
ASCII- American Standard Code for Information Interchange: what people call plain text.
CSS- Cascading Style Sheets: used to globally define how elements in a web page are displayed instead of relying on HTML code in the page. Makes designs more flexible and reduces HTML file sizes.
FAQ- Frequently Asked Questions: A list of common questions asked by visitors.
SSI- Server Side Included: The way a web server includes variable values and information from an external source into a web page as it is requested by the browser. Uses include automatic display of data like the Last modified date of the page, storing common page elements in their own files, enabling site-wide updates by modifing a single file.
XHTML - Extensible Hyprtext Markup Language - think of this as regular HTML, the stuff that codes our web pages, only with a nice upgrade that helps web developers keep a set of standards for programming.
W3C - World Wide Web Consortium - this is a league of super geeks that helped formulate the standards that web developers use to program their websites. Many people ask if your website is "W3C compliant" which basically asks if your website is written in standard coding practices.
Services
1. SEO-Search Engine Optimization:
* Website consultation: a review of your current website in regards to SEO strategies.
* Code optimization: for your web page- we help with the back end coding and layout.
* Content optimization: for your web page- strategically placing keywords into page content, and adding additional pages to help with keyword optimization.
* Linking recommendations: this is internally linking pages and combining SEO and the architecture of the web site.
* Support: providing guidance every step of the way!
2. Link Building:
* Free directory links: locating free directory opportunities and implementing them.
* Paid directory links: locating all the top directory opportunities for you and implementing them.
* Link of text advertising: a link of text that is used to advertise your product.
* Subject specific link building: providing and performing link exchanges from appropriate sources.
* Custom Blog Reviews: content writing on your specific subject.
3.Analytics
* Baseline ranking report: where your website stands compared to all the other websites.
* Website monthly ranking report: the progress your website is making on a monthly basis.
* Website reporting and consulting: we analyze trends in your reports to make the appropriate changes needed to help reach your goals.
* Referrals: we are constantly seeking ways to build up your website by partnering up with other sites.
* Conversion Rate: we are just concerned about your bottom line as you are, this is where we monitor your ROI- return on investment
4. Pay per click management:
* Research the best keywords: we will research to set you up with a strong set of keywords.
* Setup Account: we will take care of getting your account set up properly.
* Ad Campaigns: we will create different adgroups for your specific needs.
* Word content specific: we will create unique titles and descriptions for each page with a targeted ad.
* Manage account click through rate: we will make sure to monitor your individual keyword click through rates to insure they are at full potential.
* Budget control: we will work with your individual budget to maximize your results with SEO.
5 . Account Management:
* One on one contact: you only work with one person for your entire campaign and campaign performance.
* Monthly meetings: it is our job to meet with you monthly to discuss reports, results and keep you updated!
* Individualized service plans: we offer service plans and packages that mold to your needs.
6.Online advertising and promotion (New)
* We offer services to sell real estate on high traffic websites for exciting advertising opportunities! - Ask us how today!