"This year we want to focus more of our budget towards online marketing. Just let me know your thoughts."
We think it is a great way to stretch your advertising dollar to reach the broadest audience most effectively. We've seen too many people with great websites that are just not getting enough traffic to it because they neglected to put some love into their online marketing. We focus on increasing your company's public reach so that people realize you are on the web and actually visit your site. If you don't have a website to market and promote, our sister company, Pairodime Design, can custom build one for you!
"For some reason our website doesn't show up anywhere in the local search results. I was told we need a blog."
Blogs are a great way to get your name out there as an authority figure on various subject matters pertaining to your business. Blogs are not only a great way to offer readable content and dialogue with links back to your site, but it reinforces your importance on the web because others consider you relevant and are giving you props. Search Engines love this!
"I think my web hosting comes with some sort of analytics, but I never really checked it out."
To us, data is like candy and we always seem to have a sweet tooth that forces us to satisfy our cravings. We love to analyze the patterns of who is visiting our site so we can make sure we continue to push to give them what they want and fix the things that are causing them to leave. We're sure that is the goal for your business too - to get people to spend time on your site and not leave until they leave with something you are trying to offer. We can help you setup analytics on the back end of your site so that we can have the knowledge to make educated decisions about what adjustments need to made to increase your bottom line.
"Last season we started a PPC campaign with Google, but it cost us more than we made from it."
We have a team that manages PPC campaigns full time and are constantly refining the process until we have got a formula nailed down that makes you more money then what you spend on it. Not only will your sales increase, but your online visibility will as well, putting your site in front of millions of people at any given moment. Sponsored advertisements on Google should be handled by professionals like us who take out the expensive learning curve of trying it yourself so that you can focus on what you do best - managing your business!
"Well...we have a decent size email contact list but we don't like to SPAM people with junk mail."
We've all been on the other side too and don't like the companies that spam us either. That is why we treat email marketing like we want to be treated - as a willing and consensual relationship. We practice all white hat strategies to conform with the CAN-SPAM Act, including a double opt-in confirmation for all of your email recipients. Anyone is free to unsubscribe at any time and we remove all those recipients immediately so they don't feel like they are getting harassed. Most people however, want to get newsletters from you and that is why they sign up in the first place. Email Newsletter Campaigns are one of the most cost effective ways to reach your audience instantly. We make sure your newsletter is going to have the best chances of getting into your customer's email inbox instead of their junk folder by analyzing the subject lines, content and keywords that raise the red flags of spam blockers.
"Twitter? I just don't see how social media can help. I barely have time for my personal MySpace profile."
Take a look around you and you will see how much this form of viral marketing is exploding on the scene. You will have trouble finding any successful entity that doesn't have a way to connect to the mass audience and followers through Social Media. You may not totally understand it or have the time to manage your social media profiles, but that isn't an excuse to ignore it. Fortunately, there are real people over here at Sole Position that can manage it for you. We can embed social media icons on your website to make it easy for your fans to follow you in real time and then we can interact and engage with your growing audience on your behalf.
"The price tag of a new worker - Why our services will cost you less and give you more."
Almost every business will tell you that payroll is one of the biggest operating expenses to cover. The pay rate that you give your employee can be deceiving because it does not reflect the true cost to the business. By outsourcing or contracting out the work, your business saves on true labor costs of employing someone. Some of these costs include: payroll taxes, Social Security, Medicare, workman's compensation, unemployment insurance, paid vacation and other perks and benefits, not to mention the cost of training that employee and the learning curve involved.
Instead of dealing with all those details, partnering with a company like Sole Position can save you a lot of money and provide you with immediate results. Contact us today to see how we can help save you money and increase your bottom line.