Pay-Per-Click Advertising (P.P.C.)

Frustrated with Pay Per Click advertising? We offer a full service solution to manage your PPC ad campaigns from Google AdWords, Yahoo, Bing and more. Call today for your free consultation to discuss budget options, setup costs, analytics, and monthly campaign management.

What is Pay-Per-Click advertising? Have you ever heard that phrase and wondered what is was all about? Pay Per Click advertising is a way to advertise your business on the Internet by paying every time a potential customer clicks on your site. Now I know what you are thinking that can add up pretty quick!

That is why with Pay-Per-Click advertising, it is very important to set up a proper budget and business plan of other ways you will market your business. Pay-Per-Click marketing starts with building campaigns and putting them in to ad groups according to a variation of keywords. After you have a couple campaigns up and running you can manage the success or the failure of your accounts through an integrated analytics tracking and reports.

Our business uses Google AdWords and when you set up an account with Google everything that you need to know for your campaign results is available. It is important to manage your AdWord accounts and make sure that they are giving you a solid ROI (return on investment.) If you are not seeing a profit, then either your business was not made for Pay-Per-Click advertising, or the most common  reason is that you are not managing your account effectively and that is why it is important to have professionals manage it so you can manage what you do best - your business.

Pay-Per-Click Campaigns

Buying keywords is the name of the game for many businesses. Managing P.P.C. campaigns with top search engines like Google, Bing, and Yahoo! can be challenging.  A properly setup campaign affords the best opportunity to generate positive ROI on dollars invested.

Pay-Per-Click Campaign Setup

• Program set-up in Google, Yahoo and/or Bing
• Keyword analysis
• Creation of themed, targeted campaigns and ad groups for easy keyword grouping management
• Creation of unique ad text including titles, descriptions and landing page recommendations per targeted keyword or ad group
• Analytics and Goal Conversion Tracking

Managed PPC includes:

• Keyword Analysis
• Budgeting Recommendations
• Campaign Setup
• Potential Ad Network Recommendations
• Pause/Starts
• Split Testing
• Refine Keywords and Negative Keywords
• Landing Page Recommendations
• Bid Management
• Account Monitoring

Custom Banner Ad Creation

Take a visual approach to pay-per-click marketing by allowing us to create eye catching targeted banner ads that come in a variety of formats.  They link directly to a website or landing page from the advertiser and the main objective is to get people to click on them.

• Static Banner Ads tend to be just a single image or slogan and a subtle call to action or line of text.
• Animated/Dynamic Banner Ads tend to use images, text and highly animated contrasts of color to create a big impact.

Banner Ad Distribution

Location, Location, Location… this is the web’s internet marketplace. Let us help you negotiate and bid on targeted banner ad placements throughout the internet. Our media distribution channels range from niche industry websites to mainstream news portals.