Do you know the difference between SEO vs. SEM? Let Sole Position put together the best combination of both to reach your goals quickly and inexpensively so that you can stay ahead of your competition and take your business to the next level!

SEO stands for Search Engine Optimization, which includes all of the marketing techniques that help with organic listings (ranking high in search engines for targeted keywords). In other words, it is a way to edit your site structure so that it is more search engine friendly - resulting in better natural listings. It includes on-page SEO (on-site SEO) and off-page SEO (off-site SEO) methods. On-page SEO involves editing your back end coding and layout, strategically placing keywords into page content, internal linking and looking at the architecture of the website.  Off-page SEO involves specific link building campaigns to build strong internet presence and public reach. These techniques result in long-term solutions that have longevity and sustain well when given the proper amount of time.

SEM stands for Search Engine Marketing, which includes all of the techniques that go into paid advertising. These include pay-per-click advertising and all of the management involved with paid advertising campaigns. These techniques are all considered very effective in achieving short term goals and sales, but the costs can add up quickly if you don't have a long term SEO plan that will sustain itself.

It is important to balance out your budget so that you can slowly develop your SEO campaigns while improving web traffic with SEM campaigns. The more time and budget you put into your SEO campaign the less money you will have to spend in the future to maintain top positions.